Atlas Travel sells flights and stays to people who are happy to go almost anywhere. Their old home page opened with a long form and ended with a pile of banners.
I designed a calmer landing page and built it in plain HTML and Javascript. One headline, one search bar and a row of places to inspire the next trip.
The brief
The company wanted more visitors to start a search. The old page lost people before they typed anything, so the new one had to be clear about what to do first and honest about prices.
What I built
The search bar sits directly under the headline with four fields: from, to, depart and return. “To” can stay on “Anywhere”, which turns the search into a list of cheap ideas.
Below it, destination cards show the place and its lowest price. Instead of stock photos I made each card from a soft gradient and a few simple shapes. They load instantly and keep the page light, even on a slow connection.
The whole page is plain HTML with a small script for the search fields.
