Focus is a task app for people who just want to get things done. The team needed a landing page that explained it in one screen and turned visitors into sign-ups.
I wrote the message with them, designed a clean page around the headline and the sign-up form, and built it in React with plain HTML where that was enough. Sign-ups went up in the first month.
The brief
Focus is a task app for people who want to get things done without learning a system first. The team had a good product and a landing page that read like a feature list.
What I built
We began with the message. After a few rounds I wrote the headline, “Get your things done, Stay under control”, and a single line below it saying what the app does.
The page has one job, which is to get a visitor to sign up. The headline and the form share the first screen, a short strip of screenshots follows, and a closing call to action sits at the bottom. Nothing else asks for a click.
It is built in React, with plain HTML where a component wasn’t needed. The sign-up form validates as you type and tells you what is wrong in plain words. Sign-ups went up in the first month after launch.
